Tears has apparently been an effective tool for some of the female politicians.

Emotions/compassion

DK: two rivals in Danish TV show cooking.

BABIES!!

Clothing

DK: danish prime minister (middle) and two ministers looking powerful.

CN: Sorry for our president always so calmness， always looks very kindly.
(Maybe sometime a little serious.)

CN: ‘Michelle Obama of China’ First lady in China . Very good at dress up!

CN: President XI always in black business suit.

Steve jobs (not kind of political person but it looks very interesting.XD)
We all know that he is very completist, even for his cloth!